Introducing AVA

AVA is a complete behavioural profiling system that will help you understand everyone at an individual, team and organisational level.


This knowledge enables you to drive improved performance in your people and your business.


When your people are effective, your business works.

AVA will show you how to get the best from your people by measuring their assertiveness, sociability, calmness, conformity, self discipline, morale, energy and authenticity.

Every AVA report will allow you to understand each area in detail giving you a powerful insight into your people and teams.


AVA for Individuals

Human behaviour is a function of both the individual and their environment. Each AVA report is unique and individually written. You will gain an in-depth understanding into the behavioural style and personality of every individual in your team.

AVA for Organisations

Every AVA report feeds in to an organisational overview, the i2i Team HeatMap. The Team HeatMap offers a unique and integrated insight into your whole organisation. It plots the position of each individual’s behavioural style, illustrating the blend of personalities you have in your business.

One system – complete understanding.


Understanding every individual means you learn about their strengths and weaknesses.

AVA will help you unlock the potential of your people and your organisation.

You will be better equipped to manage, recruit, assess and coach your people and see how they all fit into the complete organisational picture.


i2i - Inspiring Success - AVA Behavioural Assessment - Unlocking Potential

Increased productivity with a workforce doing jobs they love and do for the team

i2i - Inspiring Success - AVA Behavioural Assessment - Staff Retention

Staff retention and effective recruitment with the right people doing the right jobs

i2i - Inspiring Success - AVA Behavioural Assessment - Performance Development

Accurate performance development through understanding motivating and limiting factors

i2i - Inspiring Success - AVA Behavioural Assessment - Effective Team Dynamics

Effective team dynamics by knowing how to communicate, motivate and interact



AVA is a free response multi lingual online assessment that takes around 20 minutes to complete. It comprises two questionnaires and a self-description.


Every detailed AVA report provides you with information around personalised coaching strategies, creating an ideal working environment and providing effective feedback.


There are multiple ways you can learn more about each report, which provide further understanding into each individual, their behavioural style and potential areas for attention and development.


  • Report Only

    The AVA report PDF emailed to all relevant stakeholders with no additional feedback from your i2i analyst.

  • Video ReadBack

    You’ll receive a private video that provides a permanent record of your AVA Video ReadBack allowing you to revisit as required.

  • Phone/Skype Consultation

    An i2i analyst will discuss your AVA report in detail over the phone or via web camera allowing you to ask relevant questions.

  • Face To Face

    1-2-1 AVA ReadBack with your i2i analyst providing you with a truly indepth knowledge of your AVA report.


AVA Completion Instructions

To complete your personal AVA, please email AVA@thinkingitbetter.com to request log in information and pricing details.

Thank you.

James Renwick

All About James Renwick James is an Executive Coach who works with leaders, groups and teams to influence and enhance their understanding, learning and behaviour. With an extensive background in marketing and communications, James brings a strategic approach that helps leaders to communicate more cohesively, influence more effectively and manage relationships at every level. Following a degree in psychology, James has spent 20 years in leadership roles across government, creative and charity sectors, specialising in behaviour change, marketing and brand strategy. James was responsible for the UK’s most trusted brand at Macmillan Cancer Support for seven years, where he [...]

Mark Judd

All About Mark Judd our Strategic Advisor HCM Mark Judd has been working in the world of Human Resources for over 35 years across a variety of significant industries and premium organisations. He began in the steel industry, working for St Gobain and then joined Toyota Manufacturing as part of the set-up team in the early 1990’s. He later joined PricewaterhouseCoopers in the mid 1990’s as a management consultant. Mark was then asked to set up the HR and Finance shared services teams at PricewaterhouseCoopers, eventually managing a function of several hundred people as Director of Shared Services. In [...]

Meet Ally Moore – Human Resources Expert

Ally's Specialisms: Culture & Organisational change Employee experience & engagement Leadership, performance & development coaching (ICF accredited) HR strategy development HR Leadership In Ally's Own Words I have been a Senior Human Resources Leader for well over 20 years working in a range of global roles across a range of organisations and sectors.   During that 20+ years I have accumulated vast experience and understanding of what makes individuals, teams and organisations tick and perhaps most importantly, what enables them to be at their best. My HR career started in a number of generalist HR Business Partner roles before evolving [...]

Paul S Bird

Paul has 40 years of aerospace sector experience. His career has given him a deep understanding of end-to-end propulsion system product lifecycles, with direct experience spanning from new product introduction, to operations and supply chain, MRO and strategic business transformation. He has highly effective and award-winning practitioner experience, delivering ‘world class’ aerospace projects and winning the Association of Project Management Transformation Project of the Year in 2019, for the implementation of the Product Lifecycle System in Civil Aerospace. As part of this and as the owner of the overarching Civil Aerospace product operating system, Paul managed the integration of [...]

What actions do resilient teams take that makes them resilient?

I asked Ian Travers TiB Group CEO about the behaviour he has noticed in resilient teams. Ian: A resilient team will take a moment to reflect on good news. They will naturally ask what's gone well, this week? Less resilient teams will list the problems and reasons why they cannot do tasks. Non resilient teams tend to bask in negativity. That is the fundamental difference. It’s a difference in belief. A resilient team believes they can do something to move forward, while a non-resilient team doesn't believe they can achieve anything diferent. The fundamental [...]

Importance of Organisational Values and Building Resilience

Create certainty in an uncertain worldSome organisations proudly present three key statements which define their business. A Mission statement, a vision statement and the values of they uphold.I recently wrote about uncertainty and how people crave certainty. In order to build resilience, we need to create adaptability to an ever-changing world. When an organisation has a strong set of values these will not change. They give certainty. In the course of my work I’ve visited hundreds of organisations. There are some that stand out as brilliant places to work. They are also excellent in terms of [...]


Go to Top